The Philadelphia Center
Entrepreneurship, Course Syllabus, Fall 2007
Tim Bosworth, 215 219 5825
twb2@verizon.net
Time and Dates of the Course: Tuesday evenings, 6:00 to 9:00, from September 4 to December 4, 2007. Each class is 3 hours long, with two, 10-minute breaks.
Learning Outcomes:
Recognize entrepreneurial behavior.
* Become familiar with new venture concepts and vocabulary.
* Learn how to generate and evaluate entrepreneurial ideas.
* Understand the entrepreneurial process.
* Gain experience in building and working with a team.
* Understand the challenges entrepreneurs must overcome.
* Learn what it takes to become an entrepreneur.
* Learn what entrepreneurs face in the market place.
* Other outcomes as required.
Expectations of Students:
* Full attendance.
* Follow center's policy of plagiarism and academic honesty.
* Full participation in all class discussions and assignments.
* Completion of all assignments according to instructions and on time.
* Competent writing and communication skills.
* Completing all readings as assigned.
* Making a continual and good-faith effort to understand the material and to ask questions when they do not.
Expectations of Instructor:
* Full attendance.
* Be readily available to students for questions and other assistance.
* Always to act in the students' best interests.
* Make a continual and good-faith effort to present material understandably and to change course if the material is not understood.
Deliverables:
* New product feasibility study: team presentation with written and oral submission.
* Entrepreneur interview: written paper (3-5pp), and presentation (3-5 minutes)
* Three exams, 30 minutes each.
* Class participation and interaction.
* Team participation and assessment.
* Unannounced quizzes, if needed.
Grading Criteria:
30% Attendance (no excused absences).
30% Exams.
20% Class leadership.
15% Feasibility study.
5% Entrepreneurial interview.
The Philadelphia Center, Entrepreneurship (Fall, 2007) Tim Bosworth, 215 219 5825, twb2@verizon.net, p. 2.
Wk |
Date |
Content. Other topics may be covered as appropriate |
Assignments are shown the week they are to be discussed. |
1 |
9/4 |
Introduction: Who they are; who the instructor is; outline course schedule and materials; self assessment; where we're going. Burt's typology. |
Michael Gerber, The E-Myth Revisited, Parts I and II. |
2 |
9/11 |
Entrepreneur's forum |
None |
3 |
9/18 |
Human Capital #1, including: Creativity and innovation, Business forms, long tails, trust, leadership. |
Malcolm Gladwell, The Tipping Point |
4 |
9/25 |
Human Capital #2, including: brand strategies, niche entrance |
Fishman, The Wal-Mart Effect. |
5 |
10/1 |
Human Capital #3, including: identifying opportunities, product attributes, persuasion. |
Moore, Tribal Knowledge |
6 |
10/9 |
Entrepreneur's forum. |
None |
7 |
10/16 |
Test #1. Financial Capital, part 1, including: financial analysis concepts. |
MacGuinness, Cash Rules. |
8 |
10/23 |
Financial Capital, part 2; including key ratios. |
. |
9 |
10/30 |
Financial Capital, part 3; including accounting for entrepreneurs; new world order. |
Friedman, The World is Flat, Excerpts |
10 |
11/6 |
Test #2. Social Capital, part 1; including social network theory. |
Rheingold, Smart Mobs. |
11 |
11/13 |
Entrepreneur's forum. |
None |
12 |
11/20 |
Social Capital, part 2. Including connection theory. |
Scott, Social Network Analysis |
13 |
11/27 |
Social Capital, part 3. Including evaluating network efficiency and effectiveness. |
Barabasi, Linked. |
14 |
12/4 |
Test #3 and Bon Voyage. |
None |